Big data is often described using three characteristics. Name these three characteristics and describe each one. [3]
- Volume: there is too much data to fit on (or be processed by) a single server/computer (allow: too much data to store or process with conventional/traditional database tools). Do not accept just ‘a lot of data’, which only restates the name. Name and description both needed for each mark(1)
- Velocity: data is created/arrives or changes at high speed (e.g. streamed), so it must be processed/responded to quickly, within milliseconds to seconds (either the high rate of arrival/change or the need for a very fast response is enough with the name)(1)
- Variety: data comes in many different forms, structured and unstructured (e.g. text, images, video, sensor readings). Ignore other characteristics such as veracity or value(1)
- Answer: Volume (too large for a single server), velocity (arrives and must be processed very quickly), variety (many forms, structured and unstructured)
- Examiner tip: Name each V and describe it without just restating the word: for volume say the data is too large to fit on a single server, not just ‘a lot of data’.